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With his irresistible charm and marriage to red carpet darling Blake Lively, you wouldn’t expect actor Ryan Reynolds to be an unabashedly outdoorsy guy. But on Wednesday in Cedar Glen, Calif., the handsome star rolled up his sleeves and shuffled his hands through the dirt to plant the American Forests's 50 millionth tree and celebrate the 20-year partnership between the organization and Eddie Bauer inside the Forest Lawn Scout Reservation.

Clad in a gray Eddie Bauer MicroTherm hooded jacket, navy cargo pants and brown boots, the brand’s new philanthropic ambassador used tools to plant his tiny seedling, which he named Gordon in honor of his Canadian heritage. “Conservation in general is important to me because I have a little girl now, and I look at her and I want her to experience some of the things that I got to experience when I was young,” the proud father tells InStyle. “I want my kids to experience the same quality of life that I was afforded when I was a kid. I was lucky enough to grow up in British Columbia. That’s an environmental playground—mountains, streams, rivers, lakes, skiing, ocean, everything you want. So, I want my kids to have as much of that as possible.”

So how do Reynolds, Lively, and their adorable daughter James help conserve the environment? “We try to do things that normal people do. We recycle, we reuse as much as we can, and we try to grow food… once you start to do it, it starts to assimilate into your life in a pretty low profile kind of way. You don’t find that it’s an inconvenience,” he says. “As we move farther and farther down the road through technology in the world that we live in, I think it’s important for people to be outside and to promote interest in all the adventures that the outdoors have to offer.”

The 39-year-old environmentalist also hilariously admitted that his desire to go green began at an early age. “I was in the 10th grade when it became important to me,” he adds. “I am a tree hugger. I will do almost anything PG-13 with a tree.”

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